BOOMSCROLLING / FOUNDER NOTE
No, Google, I did not mean doomscrolling.
I searched for my own product. Google corrected my spelling.
I typed “boomscrolling” into Google on my phone. Google looked at it, thought about it and gave me results for doomscrolling.
There was a small link underneath. “Search instead for boomscrolling.” It had the tone of a waiter offering to check with the kitchen.
B and D aren’t even neighbors on the keyboard. This wasn’t fat thumbs. Google read a word I built an entire app around and decided I couldn’t spell.
It gets better.
I tapped the little link. Now there was an AI Overview, and it told me boomscrolling is “often spelled bloomscrolling.”
So in two taps I’d been told I meant doom, then that I meant bloom. Boom was not on the menu.
Then, one paragraph down:
“A response-editing tool.” That’s fair. I’d have gone with something punchier, but nobody asked me.
So Google knows the word. It knows the product. It can describe what the product does. And it still opens by asking whether I’m sure.
To be fair to Google.
Doomscrolling is a real word with a dictionary entry and years of heavy use. Boomscrolling is a word a handful of people have used for a handful of different things. If I ran a search engine, I’d bet on the D too. A spellchecker is a popularity contest and we’re the new kid.
The bloom mix-up isn’t Google’s invention either. I found a news article about bloomscrolling that spells it with no L halfway down. Google read that and drew the reasonable conclusion. If you want the three untangled, here’s boomscrolling vs doomscrolling vs bloomscrolling, with a table.
What I’m not going to do about it.
I asked an AI how to fix this. Some of the advice was good. Some of it was: share special search links that switch off autocorrect, to train Google. Add ourselves to the Wikipedia article on doomscrolling. Upload a product brochure to a research site dressed as a paper.
I’m not doing those. They’re the kind of thing that works until it very much doesn’t. And sneaking into Wikipedia to win an argument with a spellchecker is the most doomscrolling idea I’ve ever heard.
What I am going to do.
Use the word. Explain it plainly. Make the thing good enough that people type it on purpose.
A word becomes a word when enough people mean it. That’s the whole trick, and it’s slow. Doomscrolling got there because millions of people needed a name for what they were doing at 1am. I think plenty of people also read all day and never say a thing, and could use a name for the day that changes.
Boomscrolling: you were going to scroll anyway, so you came back with something worth saying. Read a post. Fix a suggested reply until it sounds like you. Decide whether to send it. BoomScrolling is the app for that. It’s free while it’s early.
If you’re the helpful type.
Try one conversation. Keep a reply, fix one or throw the lot out.
Then at some point you’ll tell somebody you were boomscrolling, and they’ll say, “You mean doomscrolling?” And you’ll know exactly how I feel.
Google, if you’re reading this, and I know you are: B. As in boom.
Screenshots are from my phone on November 13, 2026. Your results may differ. I hope soon they do.